Skip to content
Draft concept by Danilo Vicioso, not affiliated with Love Your Melon.
Let's chat

Every ad is shown in the feed. Switch the size:

No ad in this family at this stage. Pick another filter.

Love Your Melon

Sponsored · Exhibit 01 · Price And Free Shipping

Your next beanie is $38.00, and shipping can be free.

Basic Essentials Beanie, $38.00. Our beanies are made in New York from 99-100% natural cotton and come in 59 Color Blends. Free Shipping On Orders Over $100, so a second color could make your shipping free too.

Pick your blend and wear it all winter.

Basic Essentials Beanie
Free Shipping On Orders Over $100

One beanie. Free shipping over $100.

Basic Essentials Beanie $38.00

LOVEYOURMELON.COM

Basic Essentials Beanie, $38.00

Shop Now
Format
Offer on product photo
Persona
Shoppers comparing a beanie price before checkout
Reason to buy
Free shipping over $100
Funnel stage
Bottom of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. A clear price next to the free-shipping line gives a ready buyer a reason to add a second beanie to the cart.

Tests. Whether a price printed on the photo lifts clicks compared with a photo that shows no price at all.

Love Your Melon

Sponsored · Exhibit 02 · Label Menu Card

Three lines every beanie label should carry.

Ours reads: 100% Cotton. 59 Color Blends. Made in New York. That is the Basic Essentials Beanie and the whole Essentials line it belongs to, with a color blend for nearly every closet you can imagine.

Pick a blend and make it yours.

Read the label first.

Basic Essentials Beanie

  • 100% Cotton
  • 59 Color Blends
  • Made in New york
Basic Essentials Beanie

LOVEYOURMELON.COM

59 Color Blends, 100% Cotton

See the Colors
Format
Menu-card split, product photo
Persona
Color-first shoppers who read the label before buying
Reason to buy
Cotton in 59 color blends
Funnel stage
Middle of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. A menu-card layout turns three plain facts into something scannable, so the product speaks before any copy does.

Tests. Whether a facts-only layout with no offer pulls clicks from people who are still comparing materials.

Love Your Melon

Sponsored · Exhibit 03 · Money Back Safety Net

Not sure about the color? There's a 30-Days Money-Back Guarantee.

New Essentials Beanie, $42.00, from our Essentials line. Our beanies are made with 99-100% natural cotton, thick, warm, and built to last. Wear it, check the fit, and decide with the 30-Days Money-Back Guarantee behind you.

Try it. Keep it if you love it.

New Essentials Beanie
30-Days Money-Back Guarantee

Wear it. Money back if not.

New Essentials Beanie $42.00

LOVEYOURMELON.COM

New Essentials Beanie, $42.00

Shop Essentials
Format
Offer on product photo
Persona
First-time buyers who want a safety net on the order
Reason to buy
Money-back guarantee
Funnel stage
Bottom of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. Buyers close to ordering often stall on risk; a guarantee beside the price answers the last doubt.

Tests. Whether the guarantee as the seal converts better than free shipping as the seal on the same product.

Love Your Melon

Sponsored · Exhibit 04 · Three Looks One Promise

Three beanies. One promise since 2012.

We give away a beanie for every one sold, as long as there is a need for them. Buy One, Give One Beanies for Children Battling Cancer. Pick any of these Basic Essentials looks and the giving comes with it.

Wear one. We give one.

Beanies Donated Since 2012

Beanies Donated Since 2012

Buy One, Give One

Buy One, Give One

Beanies for Children Battling Cancer

Beanies for Children Battling Cancer

Buy one. We give one.

Love Your Melon

LOVEYOURMELON.COM

Buy One, Give One Beanies

Shop Beanies
Format
Three-photo collage
Persona
Gift shoppers who want a purchase that gives back
Reason to buy
Beanies given since 2012
Funnel stage
Top of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. Three different photos with the giving promise as captions show the product and the mission in one glance.

Tests. Whether leading with the give-back model wins cold audiences that a pure product shot would not.

Love Your Melon

Sponsored · Exhibit 05 · Cotton Chip Breakdown

Why does a beanie from us wear differently?

Cheap hats are made of scratchy synthetic fibers. Our beanies are made with 99-100% natural cotton, so the Basic Essentials Beanie stays thick and warm instead of itchy. Three chips on the photo say the rest.

Notice it on day one.

Basic Essentials Beanie
Thick, warm, built to last.
  1. 199-100% natural cotton
  2. 2Thick, warm, and built to last
  3. 359 Color Blends

LOVEYOURMELON.COM

Natural Cotton, Not Scratchy

Learn More
Format
Product photo, ingredient chips
Persona
Cold-weather commuters tired of itchy synthetic hats
Reason to buy
Cotton in 59 color blends
Funnel stage
Middle of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. Chips on the product name the exact material claim, which is the main reason to pick this beanie over a synthetic one.

Tests. Whether a material-led message beats a mission-led one among people who already wear beanies.

Love Your Melon

Sponsored · Exhibit 06 · White Beanie Mission

A white beanie that does more than keep you warm.

That is the idea behind Love Your Melon: Buy One, Give One Beanies for Children Battling Cancer. The New Essentials Beanie is one way in. Pick a color, wear it, and a beanie goes to a child battling cancer too.

Start with the one you'll wear daily.

New Essentials Beanie
Buy Beanies, Fight Cancer

Buy Beanies, Fight Cancer

LOVEYOURMELON.COM

New Essentials Beanie

Shop Now
Format
Full-bleed photo
Persona
Mission-minded shoppers browsing the Essentials line
Reason to buy
Buy beanies, fight cancer
Funnel stage
Top of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. A full-bleed photo with the brand mission as the only seal lets the cause carry the scroll-stop.

Tests. Whether the mission line alone, with no price and no offer, earns clicks from cold audiences.

Love Your Melon

Sponsored · Native 01 · Cotton Notes App

My notes app, on why we make beanies this way.

Our list, short: cheap hats are scratchy synthetic fibers and make your head itch and sweat. Our beanies are made with 99-100% natural cotton, thick, warm, and built to last. The Basic Essentials Beanie is where that list starts.

Save this note for your next beanie.

Basic Essentials Beanie

Notes

Beanie notes, no itch.

  • Cheap hats: scratchy synthetic fibers
  • They make your head itch and sweat
  • Ours: 99-100% natural cotton
  • Thick, warm, and built to last

LOVEYOURMELON.COM

Basic Essentials Beanie

Learn More
Format
Notes app over product photo
Persona
People who keep a running list before they buy
Reason to buy
Cotton in 59 color blends
Funnel stage
Middle of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. A phone-notes layout reads like a personal list rather than an ad, so the cotton claim lands as advice.

Tests. Whether native-looking creative beats a polished product shot for the same material claim.

Love Your Melon

Sponsored · Native 02 · Group Chat Verdict

Everybody asks one question before buying a beanie.

Here is our answer: 4.8 stars from 80,000+ reviews. The Basic Essentials Beanie is made with 99-100% natural cotton, thick, warm, and built to last. Forward this to the friend who is still deciding.

Send it to your hesitant friend.

Best Friend

Is that beanie actually worth it?

Basic Essentials Beanie

4.8 stars from 80,000+ reviews. Just order it.

Ok, ordering the Basic Essentials Beanie

LOVEYOURMELON.COM

4.8 Stars, 80,000+ Reviews

See Reviews
Format
Message thread with photo
Persona
Group-chat shoppers who ask friends before buying
Reason to buy
Reviews that settle it
Funnel stage
Middle of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. A chat thread mirrors how people really ask for a second opinion, and the review count is the reply.

Tests. Whether review proof framed as a friend's answer outperforms the same proof as plain text.

Love Your Melon

Sponsored · Native 03 · Essentials Story Poll

Poll: two Essentials, one winner.

Basic Essentials Beanie or New Essentials Beanie? Both belong to our Essentials line, and our beanies come in 59 Color Blends. Vote with your thumb, then go pick your blend and see which side wins.

Vote, then shop your pick.

Basic Essentials Beanie
New Essentials Beanie

Which one is yours today?

Basic Essentials BeanieNew Essentials Beanie

LOVEYOURMELON.COM

Basic or New Essentials?

Shop Essentials
Format
Stories poll
Persona
Undecided shoppers who like to vote with friends
Reason to buy
Cotton in 59 color blends
Funnel stage
Middle of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. A story poll between two real products invites a tap before any pitch, and the tap shows which product leads.

Tests. Which of the two Essentials styles draws more interest from the same audience.

Love Your Melon

Sponsored · Native 04 · Camera Roll Origin

Camera roll, Sunday evening: all beanies.

We started in 2012 in an entrepreneurship class at the University of St. Thomas in St. Paul, Minnesota, when two college students wanted a business with a meaningful and positive impact. These photos are what it looks like now.

Still beanies. Still giving.

Basic Essentials Beanie
RecentsSunday
eveningEdit

Photos from a class project.

LOVEYOURMELON.COM

Started in a College Class

Learn More
Format
Camera-roll share
Persona
Story-driven shoppers who follow a brand's origin
Reason to buy
Buy beanies, fight cancer
Funnel stage
Top of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. The origin story told as a camera-roll share feels personal and gives cold viewers a reason to care.

Tests. Whether the founding story opens a cold audience better than a product or an offer.

Love Your Melon

Sponsored · Meme 01 · Drake Cotton Choice

Pick the one that does not itch.

Cheap hats are made of scratchy synthetic fibers and make your head itch and sweat. Our beanies are made with 99-100% natural cotton: thick, warm, and built to last. The Basic Essentials Beanie is the easy yes.

Your head will notice.

Itchy hat out. Cotton beanie in.

Drake Hotline Bling meme about Love Your Melon

Scratchy synthetic hat

99-100% natural cotton beanie

Love Your Melon

LOVEYOURMELON.COM

Cotton Beats Scratchy

Shop Now
Format
Meme template, product swapped in
Persona
Beanie shoppers who have been burned by itchy hats
Reason to buy
Cotton in 59 color blends
Funnel stage
Top of funnel
Product
Basic Essentials Beanie
Lands on
Landing page

Why it should work. The most recognizable two-panel format makes the cotton-versus-synthetic contrast readable in half a second.

Tests. Whether humor on the material claim pulls cheaper clicks than the plain version of the same claim.

Love Your Melon

Sponsored · Exhibit 07 · Fancy Bundle Tuxedo

Buy one beanie, or bundle for the better deal.

Plus free gifts and free shipping unlock as you bundle. Free Shipping On Orders Over $100 is the line to watch, and the New Essentials Beanie plus a pom or a wash bag gets you moving toward it.

Build the bundle.

New Essentials Beanie
Bundle up. Free gifts unlock.

Bundle up. Free gifts unlock.

LOVEYOURMELON.COM

Bundle for Free Shipping

Shop the Bundle
Format
Full-bleed photo
Persona
Shoppers building a bigger order for winter
Reason to buy
Free shipping over $100
Funnel stage
Bottom of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. The plain-to-refined format frames bundling as the smarter move without any hype.

Tests. Whether the bundle message moves ready buyers to add a second item.

Love Your Melon

Sponsored · Meme 02 · Wandering Eye Beanie

We know you own one beanie. We also know you are looking.

Our beanies come in 59 Color Blends, made from 99-100% natural cotton in New York. The New Essentials Beanie is a good place to start looking, and your current favorite will not take it personally.

Look all you want.

Eyeing a new color blend.

Distracted Boyfriend meme about Love Your Melon

59 Color Blends

Me, wearing the same beanie daily

My one boring beanie

Love Your Melon

LOVEYOURMELON.COM

Look at 59 Color Blends

See the Colors
Format
Meme template, product swapped in
Persona
Beanie owners who keep browsing other colors
Reason to buy
Cotton in 59 color blends
Funnel stage
Top of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. The meme matches a real habit, owning one beanie while eyeing another, and the color count is the temptation.

Tests. Whether the range of color blends is a stronger hook than any single product.

Love Your Melon

Sponsored · Meme 03 · Two Buttons Cart

Free shipping is closer than your cart thinks.

Free Shipping On Orders Over $100. Plus free gifts and free shipping unlock as you bundle, so a second New Essentials Beanie might be the smart button to press when you reach checkout.

Press the second button.

Add a beanie. Unlock free shipping.

Two Buttons meme about Love Your Melon

Add one more beanie

Free Shipping On Orders Over $100

Me, checking the cart total

Love Your Melon

LOVEYOURMELON.COM

Bundle Up, Ship Free

Shop the Bundle
Format
Meme template, product swapped in
Persona
Shoppers one item short of free shipping
Reason to buy
Free shipping over $100
Funnel stage
Top of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. The sweating-over-the-choice panel is the exact moment of a cart that sits just under the threshold.

Tests. Whether the free-shipping threshold works as a hook in a meme instead of a banner.

Love Your Melon

Sponsored · Meme 04 · Expanding Brain Giving

Same purchase, bigger brain.

Buy One, Give One Beanies for Children Battling Cancer: that is the whole model at Love Your Melon. Add 59 Color Blends and the New Essentials Beanie, and the top level of the meme is just checkout.

Reach the top level.

Level up your beanie purchase.

Expanding Brain meme about Love Your Melon

Buying a hat

Buying a cotton beanie

Buying one in 59 Color Blends

Buying one that gives a beanie to a child battling cancer

Love Your Melon

LOVEYOURMELON.COM

Buy One, Give One

Shop Beanies
Format
Meme template, product swapped in
Persona
Big-brain gift shoppers who want their purchase to count
Reason to buy
Beanies given since 2012
Funnel stage
Top of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. Each level adds one real reason to buy, ending on the give-back model, so the meme argues the case by itself.

Tests. Whether stacking reasons in one creative beats running each reason as its own ad.

Love Your Melon

Sponsored · Meme 05 · Hot Take Sign

Hot take: cheap hats are scratchy.

Cheap hats are made of scratchy synthetic fibers. Our beanies are made with 99-100% natural cotton, thick, warm, and built to last. Change our mind, we dare you, with the New Essentials Beanie on your head.

Argue with the cotton.

Change my mind about cheap hats.

Change My Mind meme about Love Your Melon

Cheap hats make your head itch and sweat

Love Your Melon

LOVEYOURMELON.COM

Natural Cotton Beanies

Learn More
Format
Meme template, product swapped in
Persona
Skeptics who think all beanies are the same
Reason to buy
Cotton in 59 color blends
Funnel stage
Middle of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. A confident sign invites the skeptic to argue, and the brand's own cotton claim is the answer.

Tests. Whether a contrarian claim draws more engagement than a neutral product description.

Love Your Melon

Sponsored · Meme 06 · Gru Color Plan

Our plan was simple. Then the colors showed up.

Every beanie sold means a beanie given away, as long as there is a need for them. Then you open the 59 Color Blends, and the New Essentials Beanie plan quietly becomes a second order.

Two beanies, one cause.

The plan: buy, give, browse.

Gru's Plan meme about Love Your Melon

Buy a beanie

We give one away

Browse 59 Color Blends for a second one

Browse 59 Color Blends for a second one

Love Your Melon

LOVEYOURMELON.COM

Buy One, Give One, Browse

See the Colors
Format
Meme template, product swapped in
Persona
Repeat buyers who cannot stop at one color
Reason to buy
Beanies given since 2012
Funnel stage
Middle of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. The plan-with-a-twist format pairs the give-back model with the pull of the color range.

Tests. Whether a double-purchase joke lifts interest among buyers who already like the brand.

Love Your Melon

Sponsored · Meme 07 · Guarantee Doge

Buying a beanie online should not feel risky.

That is why we back it with a 30-Days Money-Back Guarantee. Try the New Essentials Beanie, check the fit, check the cotton, and decide with the guarantee behind you instead of a guess.

Order with a net under you.

Strong guarantee. Weak excuses.

Buff Doge vs. Cheems meme about Love Your Melon

Love Your Melon: 30-Days Money-Back Guarantee

A hat you cannot take back

Love Your Melon

LOVEYOURMELON.COM

30-Days Money-Back Guarantee

Shop Now
Format
Meme template, product swapped in
Persona
Hesitant first-time buyers comparing beanie brands
Reason to buy
Money-back guarantee
Funnel stage
Bottom of funnel
Product
New Essentials Beanie
Lands on
Landing page

Why it should work. The strong-versus-weak format makes the guarantee feel like the brand's muscle against a buyer's last doubt.

Tests. Whether a humorous guarantee ad closes better than the plain seal version.

Photography and product names belong to Love Your Melon. Every ad lands on a page in this package. Memes use real, recognizable templates with Love Your Melon product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.